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Webfactory News

27.04.2017»Acquisition vs. Retention: Should Your Ecommerce Business Play Offense or Defense?

Your store’s offense is its acquisition efforts. Acquisition is the tools and tactics you use to get more shoppers to your site and includes things like Google Adwords and Facebook Ads. On the flip side there is your marketing defense, otherwise know as retention. Retention is the tools and tactics you use to get an existing customer to buy from you again, and more frequently....

25.04.2017»Satya Nadella Bets LinkedIn Data Can Help Microsoft’s Dynamics 365 Challenge Market Leader Salesforce

Microsoft Corp is rolling out upgrades to its sales software that integrates data from LinkedIn, an initiative that Microsoft CEO Satya Nadella told Reuters was central to the company's long-term strategy for building specialized business software....

24.04.2017»BBLF Held Its Annual Meeting With Ambassadors

Earlier today the Bulgarian Business Leaders Forum (BBLB) held its traditional annual meeting between between responsible business, state institutions and foreign ambassadors accredited in Sofia. The unique discussion mottoed Bulgaria’s Potential: Practical Approach to Economic Partnerships took place with the support of the Ministry of Foreign Affairs and in partnership with the Austrian Embassy in Bulgaria....

19.04.2017»Siemens beefs up its OTT video services

Siemens Convergence Creators has added complete multitenancy capability to its premium OTT and TV everywhere video suite Smart Video Engine....